In the present world, there will be no one who is not on the social media platforms that makes this platform ideal to promote and do business. Many of the business and company are also adapting social media platforms to enhance their reach. They are using this global portal to reach their audience in the most efficient way. Social Media Optimization is defined as the modern-day technique that is used to promote the business and services of any company. Social media platform includes YouTube, Instagram, LinkedIn, Facebook, Twitter, etc.